Top 5 Beauty Retail Apps in Mexico: Q2 2025 Performance

In the second quarter of 2025, the beauty retail app market in Mexico saw varied performance among the top five applications. Data from Sensor Tower provides insights into downloads and active user trends across a unified platform.

Sephora: Compra en Línea maintained a strong presence with weekly downloads ranging from approximately 12K to over 21K, peaking at the start of the quarter. Active users fluctuated but ended on a high note, increasing from around 108K to nearly 139K.

Natura Latam experienced a notable boost in downloads mid-quarter, reaching over 9K in late May. Active users also saw a significant rise, peaking at over 52K in the same period.

Terramar Brands showed a steady download pattern with a slight increase towards the end of the quarter, hitting a high of about 3.7K. This app, however, did not report active user data during this period.

Bath and Body Works México saw a download surge in late May, reaching over 6K. The active user base remained robust, peaking at over 87K, although it later declined towards the quarter's end.

Finally, Avon APP had a moderate download performance, with numbers gradually decreasing from a high of over 4K in early May. Active users varied slightly, ending the quarter with approximately 31K.

For more detailed insights and further data analysis, visit Sensor Tower.